So, you’ve got an idea and you’re ready to try and communicate. First off, assess if your invention details could be communicated or otherwise. Ask your patent attorney should it be ok. If you have, then you will want InventHelp Invention Service. Exactly what is a press release? In a nutshell, it’s a quick, to-the-point news story that seeks to indicate the newsworthiness of a person, product or event. Pr releases are then e-mailed, snail-mailed or faxed to editors in the hopes that the publication will pick-up the story.
The sad fact is editors are bombarded with press announcements. In order to keep yours out of the trash bin, here are some simple tips: Don’t write an ad. Editors are notoriously picky folks. The very last thing they wish to examine is actually a screaming advertisement masquerading as a press release (think like: “NOTHING ELSE Want It ON THE MARKET!!!!”) Revenue for publications is founded on advertising revenue. As a result them very uninterested in publishing an ad to your product free of charge!
Arrive at the point. Focus on the newsworthy part of your invention. Describe the way your invention solves a difficulty. And attempt to think beyond simply: “It saves money and time.” Be specific…This idea will stop you from losing your keys, etc. While a communications product, the iPhone, garnered Time magazine’s Invention of the Year honor, the transportation sector also saw an enormous quantity of invention accolades as well.
I could remember, as I’m sure a lot of you can, when “bigger is better” was symbolic of cars and personal transportation. Today, should there be this type of huge give attention to green energy and carbon emissions, “compact” is the new Cadillac. Just turn on the television during any prime-time show and you’re likely to view a hoard of hybrid SUV commercials, pitches for incandescent lights and recycling promotions.
Time magazine certainly noticed the trend because they included numerous “green” transportation alternatives on their annual Best Inventions of year list. Listed below are two to be on the lookout for in the future years: The Venturi Eclectic car runs solely on wind and solar energy. Plus, the Venturi doesn’t must be “refueled” with hydrogen or ethanol. This French-produced, three-seat concept car arrives outside in 2008. The Town Car from MIT’s Media Lab is a two-seater, inventhelp intromark that can be examined coming from a designated location, then returned (like a shopping cart application) to any other station within the city. Due in 2011, this innovative concept could reduce another massive problem in mass transit – parking.
With all the way everything is going, expect more big changes in the way we communicate and how we get around. Make sure to have a look at our next InventHelp blog, where we’ll explore more transportation innovations, together with a new method to fly in fashion!
Choose your magazines carefully. Say you’ve got a new fishing invention. Seems logical to send it towards the editor-in-chief at Sports Illustrated, right? Not really. Because larger, commercial magazines are generally trying to find news about products already on the market, you may miss your target audience altogether. Namely manufacturers and marketers, who debthr to read through industry-specific trade publications. So instead of Sports Illustrated for the invention, why not use a trade publication like American Sport Fishing? This is where business details about new inventions might be acquired by an editor.
Go to a pro. Publicity is really a time-consuming marketing activity, which is the reason publicity releases are a part of inventhelp commercial to industry services. If you’re not just a client, you may want to consider employing a publicity firm that can handle the writing and distribution of releases to suit your needs. Most companies charge from the word for such services so make sure to ask about pricing at the start.