Web Marketing Services – As the web continues to change and become more mobile and diverse, one critical aspect in successful Internet marketing remains constant: search engine optimization (SEO). At least 90% of all clicks, both from traditional desktop computers and from mobile phones, come due to someone typing a query into a search engine. Search still far outshines social media and paid advertising as the way many people find your business online-and it is less expensive. Poor SEO strategy can make a website invisible to potential prospects-on the contrary, smart SEO will bring in visitors, leads and sales!
What exactly is SEO? SEO is the art and science of designing and marketing a website so that it appears on the first page (as near as you can to the peak of the list) each time a potential consumer types in a query for a product or service. This is a highly complex field that involves numerous years of training and on-going study because search engines like google as well as the web itself are constantly changing. Successful SEO involves web design, a site’s technical architecture and also the intensely well-researched implementation of marketing keywords and key phrases into well-written, customer-focused content (blogs, website text, press releases, etc.) that gets noticed positively through the major search engines.
May I DIY my SEO? Not really. In order to put a successful, long-term website online marketing strategy together, you need a certified SEO expert. It will take constant, intensive work and study so that you can do SEO successfully-it’s a full-time job. This can be particularly true as search engines are usually changing their search algorithms, and the increasing switch to a mobile web is consistently shaking the SEO field up. You need to spend your time doing everything you do finest in your business, which explains why you want a certified SEO expert to assist. This is a smart investment which will enhance your ROI for many years.
Our History in Certified SEO – At Affordable Web Design and Marketing, Inc., our certified SEO expert works within the white-hat SEO field for fifteen years, constantly staying on top of the newest developments in the market. We know in building ethical SEO straight into the website design and architecture for all of our clients. We assist those to develop comprehensive website marketing plans which entail hours of intense marketing research. We strictly comply with SEO best practices (known as white-hat SEO) and apply our expertise to aid our clients’ websites stay on the first page of search inquiries involving their products and services, services and locations.
White Hat SEO vs. Black Hat SEO – Be skeptical of SEO firms promising you the top spot on every search query on every single online search engine ever made for a “small fee.” This might seem like a bargain, nevertheless it isn’t. To start with, this is impossible. Second, it is unethical. These black-hat tactics usually involve sloppy moves like keyword stuffing, shady backlink building and submitting your internet site to 1000s of spam websites. Google, Bing and Yahoo constantly tweak and redesign their search algorithms to eliminate websites using these types of unethical SEO tactics off their search engine results. This can severely damage any website’s visibility and reputation, sending your SEO investment down a black hole.
While we cannot promise that our websites will almost always be number 1 on every applicable search query, perform promise to constantly make an effort to keep our clients’ websites as near to the the surface of the first page while we are able to-always using ethical, white hat SEO strategies that boost your website’s visibility, reputation, usability and customer satisfaction.
How Do We Implement a Smart SEO Strategy? The initial phase of every web development or website marketing project involves a heavy level of marketing research. This really is necessary to make sure we have been baynah your SEO dollars inside the best direction. When we understand your small business, the competition and your target market, we receive to operate building SEO into the website’s design, architecture and content, with an eye toward keeping all of it mobile. Remember:
90% of all clicks (visits to websites) originate from organic searches on yahoo, Bing, etc. (Way over social media or paid advertising.) Organic SEO is cheaper than sponsored search results and generates far more traffic over the long term, which is a very smart, long-term business investment. At the same time, to get the ball rolling, we often complement SEO with pay-per-click advertising to trigger results while the SEO technique is going to effect and gathering speed. SEO is vital for businesses in the beginning stages, established companies that desire to maintain their market share and brand recognition-in addition to everyone in between.